As school principals retire and the principal shortage is predicted to intensify over the next decade, proposals are being made for altering the role of the principal and for providing candidates with realistic and appealing job descriptions. This study was conducted to examine whether specified features of the principal's role influence the attitudes and job-search behaviors of men and women differently. Equal numbers of male (n=84) and female (n=84) public teachers read and rated descriptions of a vacant principal position. The job descriptions emphasized that the successful applicant would be expected to use a specified administrative model and work a specified number of hours per week. Contrary to expectation, an analysis-of-variance procedure revealed that androcentric bias may be declining in recruitment messages in job descriptions as sex-role and gender discrimination disappears. Position announcements depicting a democratic administrative model and shorter work week appealed to males more than to females. These results suggest research on how organizational representatives can reinvent the principalship in ways that will be more appealing to women. (Contains 26 references and 3 tables.) (RT)