Most people see a tactical barrier to implementing service learning (SL), which is how to create the infrastructure that makes SL possible without placing undue burden on schools, people, and teachers. Teachers must be shown how SL can be seamlessly incorporated into their teaching. The media are not especially concerned with SL, but coverage is generally positive. The following are misperceptions about SL: SL and mandatory service are the same; SL activities benefit only the students; SL provides cheap labor but does not benefit students; SL is an "add-on" and burden to teachers; and SL is not real learning. Arguments against SL fit into these four broad categories: (1) back to basics; (2) values should be taught at home; (3) safety; and (4) involuntary servitude. Appealing aspects of SL fit into these four categories: (1) impart practical experience; (2) improve academic performance; (3) create better citizens; and (4) aid in personal development. The final section of the booklet presents messages, strategies, and tips for communicating effectively about SL to parents, teachers, policymakers, and the media. (YLB)