Despite the increased use of cigarettes among college students, there is evidence to suggest that anti-smoking norms still predominate among both students and faculty. In order to assess the prejudice against college students who smoke, relative to that associated with membership in other disparaged groups, a sample of 99 college students were asked to provide personality ratings of hypothetical students who smoke cigarettes, students who are clinically obese, and students who had been repeatedly convicted of theft. Of the seven personality dimensions assessed (intelligence, hostility, judgment, artistic creativity, conscientiousness, ambition, independence), smokers were rated more negatively than nonsmokers, as negatively as clinically obese students, and less negatively than criminals. (Contains 31 references.) (Author/JDM)