Based on an extensive look at the trends and directions in San Francisco's New Media industry, this paper examines and evaluates the program at City College and devises recommendations for improving this program. Information was gathered from various industry reports published in San Francisco, interviewed representatives of the New Media industry, and hosted the New Media Education Summit, which consisted of a panel of key industry leaders observed by City College faculty. This document reports its evaluation of the New Media industry in San Francisco, summarizes the findings of the interviews and the Summit, and presents programmatic and curricular recommendations for City College. The recommendations are organized into five categories including (1) digital literacy, (2) certificate programs, (3) skills upgrades for industry professionals, (4) infusion of new media across the curriculum, and (5) institutional organization. Also included is a glossary of technical terms and information used in this report, as well as an overview of current new media programs at CCSF. Appendices include the New Media Education Summit attendees and the current Multimedia Studies certificates available at City College and the course requirements and electives for these programs. (JJL)