This report presents the Front Range Community College (FRCC) (Colorado) Office of Institutional Research's recent expansion of its data analysis and reporting capabilities to include a geographic information system (GIS). Utilizing ArcView GIS software, the college is better able to visualize institutional and environmental data. They have created a mapping database of their state and service area to which institutional and environmental scanning information can be added. The resulting maps geographically display select data. In addition to creating a unique visual representation, GIS allows for spatial data analysis that would not be possible otherwise. This increases the ability to distinguish trends or patterns that may go unnoticed when data are presented in traditional tables or graphs only. The report includes a presentation of how FRCC utilized GIS to answer the following questions: (1) where do FRCC students live? (2) how would moving a site affect students? (3) is the Multimedia Technology program attracting students from outside the designated service area? And (4) where is Colorado's biotechnology industry located? Ideas for future applications include marketing and program evaluation. Report includes eight GIS generated displays. (KP)