This is the master plan for De Anza College (California). It is divided into three parts: (1) the framework and the focus; (2) internal and external assessment; and (3) plans for the future. The paper uses the following indicators of quality to guide planning and budgeting for the next seven years: (1) attractiveness to students; (2) comprehensive, quality programs; (3) exemplary faculty and staff; (4) collegial campus climate and successful shared governance; (5) fiscal soundness; and (6) reputation. Findings include: (1) De Anza student transfers to the University of California (UC) system have increased by 17% since 1990-91; (2) since 1990, the college has increased the number of degrees awarded by 26%, while the number of certificates awarded has remained constant; (3) the college's student success rate (with success defined as a grade of C or better) is 73%, exceeding the statewide average of 69%; and (4) De Anza has achieved an 86% or higher retention rate over the past 8 years. Plans for the future include improving the student success rates of all ethnic, gender, and disability groups for all major indicators of student outcomes so that they will be comparably high. (Contains 38 charts, 3 appendices, and 33 references.) (NB)