Three-quarters of the people with serious alcohol and drug problems go without treatment. This is often caused by a lack of understanding about what constitutes treatment. Few consumers, family members, and policymakers realize that effective drug and alcohol treatment exists. This publication describes a nationwide project organized by Join Together to increase the number of people who receive alcohol and drug brief intervention and quality treatment throughout their communities. Section 1 describes the problem and the project. Section 2 discusses five reasons why Join Together created the "Demand Treatment!" Project. Regional conferences are described in Section 3 to provide participants with information and contacts. Section 4 describes the specifics of being a "Demand Treatment!" City Partner. Section 5 discusses using "Demand Treatment!" Internet resources. A "Demand Treatment!" conference registration form and a Join Together subscription order form are appended. (Contains 13 references.) (JDM)