The media play an increasingly strong role in transmitting values; behaviors; social norms; attitudes; and knowledge to youth and adults. Media literacy involves the ability to ask questions about what is watched, heard, or read. It involves learning what to look for, what to ask, and how to question these many influences. Media literacy also challenges its students to create their own counter advertising messages. A general understanding of media messages is an important first step in developing a communications strategy to reduce substance abuse or prevent gun violence. This paper helps promote such an understanding. It lists national organizations, publications, and the names of community leaders who have expertise in the field of media literacy. (JDM)