This paper highlights factors that either facilitated or hampered the work of a local Safe Schools Coalition in a Rocky Mountain state in advocating adoption and implementation of their school district's policies that include sexual orientation. Non-discrimination policies that include sexual orientation and gender identity are needed to help stop anti-gay peer abuse directed at gay, lesbian, bisexual, transgendered, and queer/questioning students. However, community opposition to the inclusion of sexual orientation and gender identity in school policies frequently arises from morally conservative parents. Findings of this case are compared to a model of gay rights policy adoption that illustrates strategies the local Safe Schools Coalition used to effectively communicate their message, gather support, and effect change, as well as factors in the political and cultural climates of the community that either facilitated or impeded the adoption and implementation of the policies. A group of morally conservative parents opposed the policies and saw them as the school's promotion and legitimation of homosexuality. Advocates for the policies argued they were simply intended to "enhance safety." Opponents' claims are analyzed within a democratic and social justice framework. (Contains 49 references.) (Author/BT)