This booklet offers guidelines for the development of dissemination strategies, especially those concerned with research and programs. Individual sections address: the importance of including sound dissemination plans in grant proposals, factors found to be closely related to information utilization in the dissemination process, a philosophical framework of dissemination and utilization, development of an organizational dissemination policy, ten elements of an effective dissemination plan (such as goals, objectives, user identification, content, medium, evaluation, and identification of barriers), dissemination planning through answering questions keyed to the ten elements, development of a dissemination strategy, timing of dissemination planning, training events and product development, and dissemination assistance and resources. (Web sites offering related reading are listed.) (DB)