This study compared the benefits and costs associated with online versus paper-and-pencil surveys for a random sample of undergraduate students. Students completed the College Selection Survey, which had them evaluate the soundness of 10 reasons for choosing, or not choosing, to attend the university, if they could make their choice over again. Half of the sample was contacted by mail and asked to complete the paper-and-pencil survey. The other half was contacted by e-mail and asked to complete the same survey online. Willing students participated in focus groups to discuss how influential the survey reasons would be if they could select their college over again. The overall response rate was 33.3 percent for the paper-and-pencil sample and 26.2 percent for the online sample. A higher percentage of traditional age than nontraditional students responded online. Students in the two groups had similar feelings about whether they would choose the institution again, with 66.7 percent saying yes, 8.9 percent saying no, and 24.3 percent undecided. Students believed that the main advantage to online surveying was its convenience, though students without computers considered it difficult to find open computers in the campus laboratories. (Contains 15 references.) (SM)