This national survey of college and university enrollment management practices examines how current technology is being used to make enrollment management more efficient and cost-effective. The report finds that more enrollment managers use advanced tracking, research, and analysis systems to determine the most effective outreach methods; they employ more sophisticated outreach techniques; and they determine recruiting and enrollment costs for specific sizes and types of class. Ten trends emerge from analysis of the survey: (1) yield rates are declining; at public institutions only 22 percent of inquiring freshmen actually apply; (2) planning for change has increased and institutions are developing innovative strategies to yield higher enrollment numbers; (3) internal reporting relationships are shifting, and more enrollment officers now report directly to the president; (4) enrollment budgets and salaries are larger; (5) tuition discount rates are increasing; the freshman discount rate stands at 5.4 percent for public institutions and 30.5 percent for private institutions; (6) more targeted outreach strategies are being used; (7) there is more strategic use of financial aid as a recruitment tool to attract the desired mix of students; (8) use of Web sites has increased; (9) use of direct mail has been expanded; and (10) telecounseling is being used to reach prospects. (CH)