Recent research has documented an increasing rate of smoking among today's college students. Despite the increased use of cigarettes among students, there is evidence to suggest that anti-smoking norms still predominate among both students and faculty. This study compared attitudes toward hypothetical students who smoked cigarettes and those who did not. In addition, the impact of smoking restrictions on the smoking behaviors and feelings of the smokers were evaluated. Prevention of smoking during work and leisure experiences in smoke-free environments may increase the desire to smoke among some individuals. The prevalence of this counter-productive effect was assessed through administration of a survey to undergraduate psychology students (N=74). Results show that the perceptions of smokers are generally more negative than those of nonsmokers. Nonsmokers were nearly twice as likely to be seen as intelligent and sophisticated as smokers. While only two-thirds of the students viewed smokers as considerate, physically fit, and mature, most saw these positive traits as descriptive of nonsmokers. The majority of the smokers seem to be responsive to others' negative attitudes toward smoking. (Contains 15 references.) (MKA)