The purpose of this study was to examine the relationships between cultural differences and the design of personal Web pages. The research questions were: (1) What differences can be detected between how American and Chinese students employ symbol systems in their personal Web pages? (2) What differences can be detected between American and Chinese students with respect to information preferences and content structure as revealed within their personal Web pages? and (3) How does culture influence the design and development of personal Web pages by American and Chinese students? Content analysis was conducted of Web pages by 28 American and Chinese university students, and 10 students were interviewed after their Web pages were analyzed. Findings of the study are summarized in reference to the three central research questions that guided the investigation. (AEF)