This market analysis summarizes recent research into Prince George's Community College's (PGCC) image as perceived by business leaders, high school students, and adult county residents at large. PGCC and its leadership are not widely known in the corporate community. Business leaders who are familiar with PGCC hold favorable views about the college. Most county high school seniors view PGCC positively. More county high school graduates attend PGCC than any other college. Adult residents of the county familiar with the college regard it favorably, particularly as a place to start college and as a place for the less advantaged to attend college. However, nearly three in five county adults are not familiar with PGCC. Though popular with county high school students, the community college is not the first place the business community thinks of when selecting workforce-training providers. And though county residents in general support the college--as evidenced by bond referenda, for example--most are unfamiliar with the college's programs and personnel. Those who know the college rate it highly, but many remain unaware of what it has to offer. (VWC)