This booklet, which is intended for organizations making the transition to individual training accounts (ITAs) under the Workforce Investment Act (WIA), explains how educational and training institutions can make vouchers work for them. After a brief overview of the WIA's main provisions regarding ITAs and the future of voucher programs, the following principles underlying the WIA are discussed: (1) streamlining services; (2) empowering individuals through ITAs; (3) universal access to core employment-related services for all job seekers; (4) increased accountability; (5) a strong role for state and local workforce investment boards and the private sector; (6) state and local flexibility; and (7) improved youth programs. Next, challenges facing practitioners in a changing marketplace are considered. The second half of the booklet details the following six keys for making vouchers work: (1) realize that programs cannot live on vouchers alone; (2) provide job seekers with plenty of choice; (3) market your services to job seekers and One-Stops; (4) establish joint ventures that strengthen your chances of success; (5) focus on long-term employment retention and advancement outcomes; and (6) channel staff and broad concern into creating change. Concluding the booklet are 15 endnotes and a list of 15 organizations concerned with workforce development and job training. (MN)