Based on findings from public opinion polls, focus groups, and related academic research, this report explores the challenges facing child advocates in framing issues for public debate. Examining the growing public sentiment supporting governmental involvement in children's issues and general perceptions regarding the causes of current problems, the report highlights public attitudes concerning specific child issues and explores a few promising strategies taken by child advocates to bridge the communication gap. The report suggests that while the American general public cares about children and children's issues and desires some sort of collective effort in the search for solutions, the majority of adults are deeply invested in the personal and parental responsibility, self-sufficiency, and individualism of American philosophy. While the current national sentiment seems to be that children need help, the public asks: What are parents doing to solve the problem? The report concludes that focusing on particular themes may motivate the public to act in a concerted effort, including hailing back to the days when "communities worked for kids," invoking the new millennium, investing in prevention, and avoiding placing blame on politicians and barraging the public with urgent messages. (KB)