This paper describes the activities of the Association of Southeast Asian Nations (ASEAN) libraries have undertaken to promote reading by increasing awareness among their people. First, factors limiting reading habits in ASEAN libraries are addressed, including: we are not a reading society, but a chatting society; the management of "3 M's" (man, money, and management strategies); and the lure of electronic media. Second, roles of local institutes or organizations in helping libraries to conduct reading habit promotion are examined, including the roles of family, libraries/librarians, mass media, and private and government sectors. Finally, some suggestions on effective methods and successful programs for reading habit promotion by ASEAN libraries are summarized, including: (1) book-based programming such as book lists, reading programs, performances, craft activities, competitions, and individual activities; (2) bringing books to the public through exhibits, pamphlets and other printed materials, and reading groups; and (3) electronic formats. ASEAN Libraries participating were from six countries: Brunei Darussalam, Indonesia, Malaysia, the Philippines, Singapore and Thailand. (MES)