Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a national poll of 1,200 children ages 10-17 and 2 focus groups of boys. Part 1 of the report, "Analyzing Sports Programming," discusses aggression, violence, and injuries as well as sports, race, and gender. Key findings include: (1) aggression and violence among men is depicted as exciting and rewarding behavior; (2) athletes who play with pain are often portrayed as heroes; (3) games are often promoted by creating or inflating conflict between two star athletes; (4) white males dominate the world of sports commentary; (5) while there were few overtly racist images or comments, sports programs occasionally reinforce racial stereotypes; and (6) women are largely absent from the sports programs that boys watch, and when they do appear, they are portrayed in stereotypical ways. Part 2 of the report, "Analyzing Commercials in Sports Programming," discusses products and commercial sponsorships and tie-ins. Key findings include: (1) the primary products advertised are automobiles, shows on the same network, and snacks or fast food; (2) while male athletes of color play prominent roles in sports programming, people of color in general are underrepresented in the commercials; (3) women often appear in stereotypical or background roles in commercials; and (4) traditionally masculine images of speed, danger, and aggression are often used in the sports programming commercials. (LPP)