Focus group interviews were conducted during the 1999 Spring semester at a midsized southern university to explore student opinions regarding binge drinking prevention messages and intervention components of the TSN (Tailored to Stages and Norms) program. Subjects included 35 undergraduate students participating in 6 focus group sessions, with group size ranging from 4 to 7 students. All focus groups were audiotaped and led by a trained moderator following a standardized set of questions while an assistant documented group feedback. Results showed several themes regarding the phrasing of the prevention messages, communication methods, utilization of incentives, and effectiveness of health care provider participation in the intervention. Appropriate modifications were made to improve program feasibility, acceptability, and potential effectiveness of the binge drinking intervention for college students. Implications for conducting focus groups to strengthen program components are discussed. (Contains 12 references.) (Author/SM)