This report addresses university outreach efforts at Michigan State University (MSU) and sets out strategic directions for strengthening such efforts. The report focuses on three messages: (1) that faculty, staff, and students are engaged in a significant amount of outreach, although these activities may not always be so labeled; (2) that outreach represents an exciting and attractive scholarly activity for faculty; and (3) that further accomplishments depend upon broad-based faculty leadership at the unit level that seeks excellence in teaching, research, and service. The first section of the report defines the dimensions of the university's outreach efforts; topics cover outreach as a form of scholarship, outreach that benefits external audiences, the contributions of outreach to the university, setting the outreach agenda, multidisciplinary centers and institutes, and stimulating, supporting, and rewarding outreach. The second section examines various strategies for strengthening outreach at MSU, including adopting a new definition of outreach, creating an evaluation system to assess and adjust the amount of outreach, involving multiple parties in outreach planning, rewarding faculty and departmental units appropriately for engaging in outreach, and strengthening outreach through university-wide leadership. A postscript looks at outreach in the 21st century university, and an appendix lists examples of current outreach initiatives at MSU. (Contains 10 references.) (CH)