This guidebook, prepared by a faculty committee at Michigan State University (MSU) in 1995-96, is intended to encourage discussion of quality outreach among faculty, staff, administrators, and university collaborators. Its specific purpose is to develop an understanding of what constitutes quality outreach, to enhance unit-level planning for outreach, and to communicate both internally and externally about outreach activities. The book is organized in three sections: (1) academic unit planning and evaluation (context for outreach planning and evaluation, planning unit outreach, and evaluating quality outreach); (2) documenting and evaluating individual faculty (criteria for measuring quality outreach, merit salary increases and promotion/tenure decisions, reporting faculty excellence in outreach, and faculty development in outreach); and (3) evaluating quality outreach, including a four-dimensional matrix that examines significance, context, scholarship, and impact. Seven appendixes provide various tools for defining, planning, and evaluation: a description of the MSU model; outlines for unit planning and priority setting; rewarding quality outreach; evaluating unit outreach; developing faculty outreach portfolios; evaluating individual outreach; and resource materials. Also appended is a glossary. (Contains 18 resources.) (CH)