This paper reports on methods of interweaving ethnography in undergraduate communication courses, based on the premise that ethnographic fieldwork facilitates students' awareness of the contexts of their own meaning-making practices. The basic approach in the paper is to ask students to reflect on basic concepts of organizational or interpersonal communication through their own field observations. The paper discusses the following sequence in teaching ethnography: (1) introduction to a cultural perspective; (2) introduction to fieldwork and fieldnotes; (3) discussions of confidentiality and informed consent; (4) processes of interpretation and analysis; and (5) options in writing a final report. (Contains 24 references. Attachments include a sample syllabus, a fieldwork and fieldnotes handout, and an informed consent sample form.) (EF)