This paper describes the New Mexico State University (NMSU) Library's strategic plan to develop its services amid an atmosphere of change. A summary of the following components of the strategic plan is given: vision; mission; values; and goals. The revised organizational functions are then illustrated, as well as the role of the selector-liaison developed to implement user services emerging from the strategic plan. The paper then focuses on the Library's plans to continue to develop a cooperative user-centered culture. Discussion includes: market research efforts; research collection development; funding; the library's home page and catalog; range of reference services; instructional initiatives; the knowledge infrastructure; and collaborations with academic departments. Finally, some challenges are outlined from the Library Strategic Plan: (1) user-focus drives decisions; (2) cooperative philosophy creates a responsive and flexible organization; (3) appropriate technology serves the user; (4) collaboration fuels development; (5) risk-taking and leadership at all levels inspire innovation; and (6) teaching and outreach cultivate information/knowledge consumers. (Contains 10 references and 2 figures.) (AEF)