The Qualitative Studies section of the Proceedings contains the following 14 papers: "Disabling or Enabling? Reading Bodies, Technologies, and the Borg of Star Trek" (Mia Consalvo); "Inverted Pyramids Versus Hypertexts: A Qualitative Study of Readers' Responses to Competing Narrative Forms" (Robert Huesca, Brenda Dervin, John Burwell, Denise Drake, Ron Nirenberg, Robin Smith, and Nicholas Yeager); "Critical Theories and Cultural Studies in Mass Communication" (Les Switzer, John McNamara, and Michael Ryan); "Source Diversity after the Telecommunications Act of 1996: Media Oligarchs Begin to Colonize Cyberspace" (Jeffrey Layne Blevins); "'Explore Your World': The Strange and Familiar Worlds of Discovery Channel's Nature Programming" (David Pierson); "'Ally McBeal' vs. Hollywood's Male Gaze--Round One" (Brenda Cooper); "The American Girl Dolls: Constructing American Girlhood through Representation and Identity" (Carolina Acosta-Alzuru); "Mediatized Politics: A Critical Discourse Analysis of the 'New York Times'' Editorials on the Clinton-Lewinsky Affair" (Young Min); "Struggle and Consent: African American Press Reception of 'Gone with the Wind'" (James F. Tracy); "American Journalism vs. the Poor, a Research Review and Analysis" (Paula Reynolds Eblacas); "The Virtual 'Good Neighborhood': Tracking the Role of Communication in Residential Segregation" (Eleanor M. Novek); "Red-baiting, Regulation and the Broadcast Industry: A Revisionist History of the 'Blue Book'" (Chad Dell); "Understanding the Conditions for Public Discourse: A Critique of Criteria for Letters-to-the-Editor" (Karin Wahl-Jorgensen); and "Reflecting the American Dream: Walker Evans on 1930s Advertising" (Bonnie Brennen). (RS)