The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)