This article demonstrates how school administrators are discovering the use of multimedia as a vehicle for school public relations programs. It describes the effective use of electronic presentations as a method to persuade and influence a broad-based school constituency in gaining their commitment for support of a community-based school program. Multimedia represents a formal, professional approach to connecting with the community. The major sections of the paper cover the following topics: (1) looking at multimedia usage--the novice's perspective; (2) advantages and disadvantages of using multimedia; (3) promoting the concept of a community-based school; (4) the school administrator as a public relations point person; (5) novices' success and easy use of multimedia; and (6) a reflection on the design process. (Contains 14 references.) (Author/MES)