This paper begins by describing the changing needs in the education of today's information technology (IT) professional. It presents a theoretical framework for using an experiential learning approach in the context of professional education in IT and information management and describes an instructional model that augments the principles of experiential learning with principles drawn from task motivation, Total Quality Management (TQM), and service learning. The paper concludes with an example of the application of and benefits from the model--a successfully implemented IT professional education program which centers on experiential learning activities that provide technology-related services to the not-for-profit community. The program highlighted is the Center for Active Learning (CAL) at Syracuse University (New York). Program objectives, CAL's core functions, Project CORE (COmputer REuse), other CAL projects, and participation in CAL are described. (Contains 43 references.) (Author/MES)