As part of Johnson County Community College's (JCCC) enrollment management efforts, a questionnaire was designed to gather information about why applicants do not enroll at the college. Survey instruments were mailed to 1,129 potential students in December 1996, resulting in 218 completed surveys. Results are presented for the following areas: (1) reasons for not enrolling; (2) financial concerns; (3) financial aid; (4) student services; (5) assessment and enrollment; (6) educational objectives; and (7) respondent profile. The main reasons cited for not enrolling are: financial concerns (23%), decision to attend another school (13%), work schedule conflicts (10%), too many other commitments or responsibilities (8%), and frustration with the enrollment process (6%). Fifty-three percent of respondents indicated that financial concerns are very or somewhat important in their decision not to enroll. Of interest is the fact that only 19% applied for financial aid. In terms of student services, 25% of the respondents indicated they experienced a problem with the enrollment process, and 18% experienced some difficulty in trying to obtain financial aid. Sixty-two percent indicated they planned to enroll at JCCC in the future. The main educational objectives of these potential students are: (1) transfer (24%); (2) career change preparation (18%); (3) self-improvement or personal interest (16%); and (4) preparation for the job market (14%). Tabled results for the survey and the questionnaire are appended. (CAK)