Since 1992, the University of Iowa Libraries' Information Arcade, a facility designed to support the use of electronic resources in research, teaching, and independent learning, has been a springboard for developing new collaborative technology-based services. This paper describes next generation developments underway in applying learning technologies, as well as issues and challenges, including development of media user education programs, technology training programs, and building Arcade-like facilities across the campus. Projects discussed include: (1) "The White City," a hypertext-guided tour of the 1893 World's Columbia Exposition in Chicago; (2) the Information Commons, an electronic information and multimedia teaching facility; (3) the Advanced Real Time Information Center (ARCTIC), an electronic teaching facility; (4) smaller Arcade-inspired facilities; (5) Teaching with Innovative Style and Technology (TWIST), a project undertaken to design a model instructional program to assistant faculty to incorporate new technologies and information resources into their courses; and (6) new Technology in the Learning Environment (nTITLE), a campus-wide initiative involving 96 professors attending a series of workshops taught in the arcade classroom. (DLS)