In July 1997, the University Library at the University of Nebraska at Omaha adopted a new structural model for Web site development--the publishing metaphor. Rather than relying on an individual expert (the Webmaster) or a WebTeam comprised of a few individuals, the model permits everyone in the organization, regardless of position or Web experience, to function as authors and editors in developing Web content. A Web publisher, responsible for site architecture, orchestrates the content development process through a series of informal processes. Once the basic model was developed, Web site parameters and values were established for the site in order to maintain direction and quality. Those values included: accessibility, value-added, responsive, and reflective of the University Library's values and mission. Web publisher role definition began with the values that the Library's administration set forth for the Web site. The first role identified was architectural, the second, organizational. From an administrative perspective, the process has been successful both at encouraging staff participation and in developing content for the site. An excerpt from the University Library "Staff Handbook" which describes the values and administration of the Library Internet site is appended. (Author/AEF)