The World Wide Web offers significant opportunities for instruction--opening up education to the unserved or underserved, providing new tools to enhance learning and increasing convenience for learners in terms of effective use of place and time. Prior to planning for Web-based instruction, it is imperative that the underlying motivation is explored. Issues to address when planning and developing Web-based instruction include: (1) institutional commitment, including the co-involvement of institutional units and establishing personnel and technology resources; (2) a faculty reward structure; (3) instructional design and development; (4) student issues; (5) scheduling; (6) student management procedures; (7) student support; (8) learning issues and challenges; and (9) marketing. (AEF)