College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of expression; alternative music and freedom of expression; programming, censorship, and alternative radio; the relationship between the music industry and college radio; and the future of alternative radio. (Contains 32 references.) (Author/CR)