Total comprehension and understanding of visual images (particularly moving images) are the result of a series of complex biological (brain) and mental (mind) processes and activities. Whereas perceptual psychology and neurophysiology are among the two main academic disciplines that explain the functions performed by the organs of visual and auditory perception (eyes, ears, brain), cognitive and behavioral psychologies are the main academic disciplines that explain the mental activities, processes, and functions of the mind. In this paper the transformation of the biological precepts into mental concepts is discussed as they relate to recognizing and understanding moving visual images. Specifically, this paper reviews the various biological and mental functions of the human brain as they relate to moving images, discusses how visual precepts (codified visual bits) are transformed into visual concepts (holistic visual units), and provides suggestions as to the construction of moving images, particularly televised images. (Contains 31 references.) (Author)