The Hogg Foundation for Mental Health created the School of the Future (SoF) project to enable selected Texas schools to coordinate and implement school-based social and health services on their campuses and to demonstrate the effectiveness of this method of service delivery by evaluating the project. This booklet reports on one aspect of the qualitative, or process, evaluation by focusing on the project coordinators, the people who were primarily responsible for how the project developed at each of the four urban sites (Austin, Dallas, Houston, and San Antonio). The intent was the same at each site, but the coordinators were expected to bring together an array of programs suitable for the targeted community. The four coordinators, each of whom is profiled, brought a variety of skills and experiences to their work with the SoF, and they approached their tasks differently. By the end of the funding period, however, they had two important things in common. Each stayed with the project for its entire 5 years, something that is rare in programs on grant money, but a fact that served the programs well. The other common denominator was the tremendous esteem in which each of the coordinators was held by the community. Both community members and the coordinators themselves considered interpersonal skills paramount in their success. A number of personal characteristics and administrative skills were cited by community members and coordinators as important, but both groups agreed on the importance of communication skills for the coordinator position. (SLD)