This report describes the planning process for the Export Academy at Eastern Michigan University, designed to prepare students for a Master of Arts degree combining export and trade studies with second language (French, German, Spanish). In 1989-91, the Academy prepared the proposal for the new Master's degree program and sponsored a series of export-related seminars on cross-cultural negotiation, cultural sensitivity toward the Japanese, potential export markets in Eastern Europe, export financing, German unification, changes in Europe in 1992, the United States-Canada free trade agreement, and government services available to export firms. The Academy also sponsored international outreach to Europe and Asia to permit project participants to contact university and government agencies abroad interested in contributing to further seminars. In 1991, the Master's program proposal was awaiting approval by the university. Appended materials include three reports evaluating the Master's program proposal and the program proposal. (MSE)