As the position of bibliographic instruction within academic libraries continues to be more and more important, the question still remains as to why so many good bibliographic instruction librarians suffer from emotional "blahs" and eventual burnout. The answer does not lie in character flaws of the librarians, nor simply in an ever-increasing workload. The behavior demonstrates a librarian's changing attitude toward bibliographic instruction that is the result of the inherent differences between the librarian's personal attitude and the collective attitude toward bibliographic instruction which derives from the attitudes of all those involved--students, faculty, staff, and administration. (Author/SWC)