A detailed approach in how to incorporate the principles of Milton Erickson into counseling therapy is presented here. Since Ericksonian therapy emphasizes practical results, the paper opens with ways to apply Erickson's work. It emphasizes a philosophical framework where the therapist is clear in what he or she is doing and where a definitive goal is envisioned. This involves communicating clearly with the client and recognizing the unique components of each client's story. Characteristics of Erickson's work are then described, including his use of creativity and outrageous acts. Emphasis is placed on the importance of initial approaches in therapy, since all aspects of therapy will follow this first formulation. It is argued that therapists should fix what is wrong and a description of the source of therapeutic change is provided, such as experiential change, unconscious functioning, and responsible identity formation. How change occurs is also important to the process and some of the hypnotic principles that Erickson employed, such as reframing, concentrated effect, control dominant effect, and symptom alteration are discussed. The paper closes with an overview on ending therapy and claims that the therapeutic process does not really end and that a client will always remain a client. (RJM)