This study contributes to discourse surrounding equity in opportunities for constituencies who are under-represented in the decision making process surrounding interactive television (ITV) adoption, yet account for a great portion of faculty and students who must then use it. The paper touches on the material expression of a culture's value system, illuminates the power structures under which ITV networks operate, reviews common design features of ITV classrooms and speculates upon the nature of ITV instructional presentations. The study indicates that even as ITV is reputed to be successful and liberating, it is potentially obstructive and disempowering at the same time; it shows how ITV can interfere with goal achievement for students and instructors whose needs and preferences are ignored throughout the planning, implementation, and evaluation processes. The paper concludes with a recommendation that great care must be taken by decision makers to insure that the many needs of the actual users are identified and equitably addressed, which means inviting and embracing the participation of various representative constituencies in the fact finding and decision making process. (Contains 48 references.) (AEF)