This paper describes basic types of World Wide Web pages and presents design criteria for page layout based on principles of visual literacy. Discussion focuses on pages that present information in the following styles: billboard; directory/index; textual; and graphics. Problems and solutions in Web page construction are explored according to these principles. Discussion includes: (1) lack of common page layout tags, variability in the forms of HyperText Markup Language, and variability in equipment as the biggest problems facing Web designers; (2) solutions to layout/textual problems; include turning all text to graphics; (3) logical as preferred to physical styles in markup; (4) remembering to take into account users with non-graphical browsers and small monitors; (5) visual cues to identify "hot links" or links; and (6) "validating" the page by checking for nonstandard tags, misapplied tags, or improper syntax. (AEF)