Educators in the late 1960s and early 1970s found that 8 mm film loop cartridges encouraged learning techniques such as self-tutorials, individualized instruction, and small-group participation. The single concept approach used in the production of most 8 mm cartridges contributed to alternative learning strategies in these settings. The simplicity of the equipment, its portability, indestructibility, and low cost added to its popularity. Standard and Super 8 mm film loops and cartridge projectors were compared to books in terms of accessibility and were a strong promoter of visual communication. For all this, however, they remained only a short time on the educational scene. Lack of standardization and versatility, plus a number of economic and social issues, translated into early extinction for this non-print medium. For example, an analysis of gender in 68 film loops revealed that it was possible to find a male in a "feminine" role or in a more neutral role; however, while women, too, were portrayed in gendered roles as well as in neutral roles, no women were found in subject areas seen as masculine. These perceptions reflect the times in which the film loops were created and produced: an era in which the gender gap was only beginning to decline. Regardless of their short life span, the existence of the 8 mm film loops on the audiovisual scene makes them a part of educational technology history. (Contains 40 references.) (AEF)