This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of social events, raffles, auctions, and other occasions for fund-raising; generating earned income; advertising; and unusual promotional ploys. Suggestions are given for molding a fundraising strategy to the needs of any size theater, opera, or dance company, orchestra, museum, or other community arts venue. (MM)