This collection of guidelines and worksheets provides information on the development of good communication skills, aspects of interpersonal communications, and elements of administrator effectiveness in the field of education. Specifically mentioned are a public relations project; coping with rumors and grapevine information; social networking; identifying and informing the public; criteria for publications; guidelines for principals; personnel management; a suggested planning calendar; school newsletters; internal public relations; parent teacher conferences; mass media interviews; student discipline; telephone surveys; involving non-parents in the schools; improving school community relations; writing; staff morale; information dissemination; and a code of ethics. (DB)