In February 1993, the Corporation for Public Broadcasting commissioned focus groups with Hispanic viewers to determine the perceptions of public television by Hispanics. The project was conducted by Norman Hecht Research and included Hispanic viewers and non-viewers in four cities--New York, Miami, San Antonio, and Los Angeles. The topic for discussion was adult television viewing, particularly viewing of prime time programming on public television. While audience ratings data show a high viewership among Hispanics for children's programming on public television, the viewership of adult programming is generally less among Hispanics than it is for the total population. Focus group participants were asked to discuss the image they had of public television in their market; what programming they watched, if any; programming of special interest to them as Hispanics; and the image of Hispanics on television in general as well as on public television. The strongest image of public television among all Hispanics was one of family programming with especially good programming for children. Participants had somewhat sketchy knowledge about specific programming, with little awareness of programming with special Hispanic interest. The most frequent complaint was the "lack of visibility of Hispanics on English language television." Public television was given slightly more credit than commercial television for not reinforcing negative stereotypes of Hispanics. Language was found to be a barrier to public television viewing among Hispanics who were not fluent in English. Implications and recommendations for public television managers, programmers and those attempting to reach Hispanics for educational purposes are discussed. (Author/SWC)