An analysis of concepts of time in Latin American societies focuses on aspects that can be useful in teaching Spanish as a second language and Hispanic culture in anglophone North America, and includes specific suggestions for classroom activities and teaching techniques. Analysis looks at the following aspects and functions of time: polychronic vs. monotchronic values of time (attention given to several activities simultaneously in Hispanic society, thus removing pressure for being timely; value given to personal interaction over schedules); fiestas and holidays as common entertainment, often combining religious and secular activities and traditions; and calendar year differences and similarities, particularly as they pertain to school and home activities for students. A number of Latin American holidays and festivals are described, with accompanying traditions and conventions. Appended materials include related photographs, descriptions, and exercises. (MSE)