Responsibility for media services in secondary schools has received little attention in discussions of media use in those schools. If education authorities agree that the media center is indispensable and it has a philosophy and policy to this effect, then attention must be paid to who should take responsibility for media services. The education authority functions on a macro management level, but must delegate specialized services to an organization which can take care of them. Educational media services function primarily as an ancillary service directed toward rendering service to education. The departmental library, concerned with information needs of administrators and teachers, finds a natural home within the media services department. Media advisors, who possess qualifications in teaching, library and information science, or educational technology, offer guidance on library matters as well as curricular and extra-curricular media use. Professional and technical services include making recommendations about purchasing media materials and developing lists of materials which can be used broadly within the school system. Ancillary service outside the education department, usually with community libraries, is sometimes a part of the media services offered. Micro management of media services departments generally falls within the scope of the media teacher. The paper also discusses media services in South Africa, and managing media centers in the future, as such services become more comprehensive. (Contains 10 references.) (SWC)