This guide is designed to assist in college admissions staff development and program management, but is also suggested for use in training and accrediting efforts, presentations on admissions tasks, internal or external evaluations, preparation of periodic reports, and as a self-paced workbook when preparing for the admission profession, or for employment interviews. Chapters address: college admissions mission, goals, and objectives; principles of enrollment management, projection, planning, marketing, and retention; program organization and administration, including budgets; human resource management (staffing, defining responsibilities, preparation and competencies, training methodology, evaluation, professional development and leadership); physical resources (guest facilities, staff facilities, equipment and supplies, resource library); developing an effective student contact program (school/college/community relations, campus visits, use of personnel other than admissions staff for recruitment, use of volunteer groups for recruitment, mail and telemarketing communication and publications, inquiries and followup); admission policy, procedures, requirements, prediction of college success, candidate evaluation, and review of applications from special populations); records and information management; and related student services (financial aid, orientation, registration/records, student accounts, advising, testing/assessment). A glossary is included, and statements of competencies and principles of good practice are appended. (Contains 196 references.) (MSE)