Based on information from "Georgia Trend" magazine examining economic conditions across Georgia, Gainesville College (GC) is expected to experience an expanding base of students over the next 5 years. With respect to Hall County and the nine contiguous counties that make up GC's service area, data indicate a population growth in the region, growth in employment, increases in total buying power and per capita personal income, potential industrial and residential development, a diversified economy, and the possible need to establish a university system within the largest county of Gwinnett. With respect to employment trends, the globalization of markets will favor jobs linked to transportation; wholesale and retail trade; hotels and lodging places; and financial, legal and business services. Low-skilled positions and white collar middle management, however, will suffer reductions. Increased reliance on digital information, automation, and mechanization will create jobs for educated workers, help flatten the corporate structure, and also eliminate many repetitive unskilled jobs. In addition, occupations geared towards customizing markets for consumers who demand more choice, convenience, and low prices can be expected to flourish. Finally, the fastest growing job markets will be the professional specialty occupations, such as teaching, computer-related fields, and health care providers, growing at a rate of 2.4% annually. Data tables are included. (TGI)