This paper describes a program intended to motivate elementary students to read for recreational purposes. The targeted population consists of first-, second-, and third-grade students in a growing middle class community located in the south suburban area of Chicago, Illinois. The problem of students' attitudes toward recreational reading was documented through student and parent surveys, and teacher anecdotal records and observations. Analysis of probable cause data indicated that overload in school curriculum, parental values of recreational reading, modern technology, and available resources correlated with the amount of time students spent reading for pleasure. A review of solution strategies in accordance with the problem setting results in the selection of four main interventions: daily read-alouds to students, a reading workshop, a classroom library corner, and literature-based activities. Student attitude toward recreational reading in school increased significantly, but the action plan had little impact on student attitude toward recreational reading outside school. (Contains 24 references and 12 figures of data. Appendixes present survey instruments, a sample classroom library book collection, survey data, sample journals, and a 13-item bibliography.) (Author/RS)