A study examined gender attitudes toward reading in students enrolled in the six sections of the Developmental Reading program at Kean College of New Jersey in the spring of 1996. The Mazurkiewicz Masculine-Feminine Attitude Survey (1960) was used with a forced choice of "mostly masculine" or "mostly feminine." Surveys of 26 male and 33 female students' opinions formed the basis of the study. Results indicated that 87% of both male and female students responded that reading was a mostly feminine activity, with 69% of the males and 97% of the females choosing this response. Findings revealed that the percentage of males in this study who perceived reading as a mostly feminine activity is lower than that of the 1960 Mazurkiewicz study, where nearly 81% of sons and 72% of their fathers viewed reading as such. (Contains 1 table of data; 21 references and related literature are appended.) (CR)